Lorenzo Dornetti graduated in Psychology (with honorary mention) at our University. Author of publications, books, articles in international journals, he is the founder of “Neurovendita©”, the exclusive, innovative and patented know-how that translates the most recent scientific discoveries on brain functioning into services to accelerate sales. “Neurovendita©” collaborates with 23% of the world’s top brands, according to the Forbes 2019 ranking.
Curiosiscience
Christmas is coming and everyone is struggling to make a gift to their loved ones. Few, however, realize that a spot-on gift is also a matter of neuroscience. In fact, neuromarketing brain studies show that receiving an appreciated gift cause a rising in the levels of oxytocin, the hormone of...
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