A Philosopher and writer, he is Professor of History of Philosophy in UniSR, where he directs ICONE, the European Research Center for the History and Theory of Image. He has a passion for rare guitars, which he collects and plays, as he can and as soon as he can. He is the author of more than twenty books, on topics such as sincerity, lies, modesty, the end, gift, laughter, pain, experience, cartoons. In 2004 he won the Viareggio Prize for Literary Essays. He is convinced that philosophy is the patient questioning of the obvious, that is, what up until that moment everyone took for granted in the fields of knowledge as in everyday life.